Group Meeting 18/1/11

Members Present
Charlie Bennett
Jack Taylor
Nick Norman
Jake Parsons

Today we are continuing with our evaluation. So far we have started to write our script and also made a start on our presentation that will go alongside it. Today we need to finish the script and, if we have enough time, we will start to film ourselves speaking our designated parts. The final version is an audio of us speaking about the Music Video, while a presentation goes on the screen. The presentation will be in the same style of the genre Drum and Bass and the band Chase and Status. The deadline for this piece of work is Monday 24th January. Before then we have to finish off the script, film ourselves and complete the presentation

Group Meeting 11/1/11

Group Members Present
Charlie Bennett
Jake Parsons
Nick Norman
Jack Taylor

Today we have held our first group meeting of 2011. After finishing the Music Video and all of the print products before Christmas, our attention has now turned to our evaluation. Our group was divided over which method of evaluation to do. Half of us wanted to film ourselves discussing and evaluating the coursework, whereas the other half wanted to do a PowerPoint presentation with a recording of us over talking over the top.

We only have 2 weeks to complete our evaluation and so today we are going to draw up a script that the four of us will read from. Next week we will record ourselves reading the script, while we prepare the presentation.

Final Music Video

Here is our Final Music Video
http://www.youtube.com/watch?v=Mj4cERIUD1o

Final Magazine

Our final magazine advert follows the same colour scheme as the Digipak and it keeps the grungy look that we wanted it too. It is very important that both the magazine advert and the digipak look similar as the magazine advert is advertising the digipak. The advert has a very powerful look and we hope that it has a powerful effect on the audience. The ‘Out Now’ stands out and the large block lettering helps us to achieve that. The colours of black and green are very different and are contrasting, just like our main characters life that has two sides to him. The two colours reflect that.

Digipak final

Here is our final digipak design. We have tried to get our font as close as we can to the real font that the band uses and this works well. We have also gone for a grungy look that you would also find on Chase and Status work. The colour green is a toxic looking colour. This represents his life out side of work where he leads a toxic lifestyle. The essentials such as bar codes and age certificates are also there.


This is the inside of our digipak and you can clearly see the CD. With some extra time we would have produced a little booklet to go inside. We have continued to use our colour scheme of green and back, while the hand on the CD represents the power that our main character has.

Planning-Script

Here is one of the first drafts of the script. It shows certain shots fro each film session.

Summary of Research

Our Research has really helped us to work out how to make a good Music Video and how to make it work. Analysing the band and the genre has allowed us to study the style of the genre and it’s made us think about how to include this and what features to focus on. We have seen several other videos that the band have worked on, such as ‘Eastern Jam’ and ‘End Credits’, and we were looking to see if there was a particular style or running theme through them. We did this with the intention of, if there was then we would see if we could use that to our advantage and make our video reflect that. In our minds that was a good way of getting a feel for the band.

Different videos from other artists within the genre, such as Pendulum, has seen us looked for similar patterns in Drum and Bass videos on a whole such as style, camera work and mise-en-scene. When planning our videos these are the things that we will take into consideration and would have to use in order to make ours look much more authentic. Before we started the project, we knew that our video would have to typify a Drum and Bass Music video and one done by Chase and Status.

Our target audience are young people between the age of 15-30. This is because they are more likely to enjoy this sort of music as it a very young person’s genre. This is because Drum and Bass is a very modern genre that has formed over the last 15 years and has developed widely since, attracting young audiences everywhere. Nightclubs are know to play this music regularly and so it is found in the environment of young people which means they are around it more. The style of the music also typifies young peoples taste and, stereotypically, it is seen something that older people wouldn’t enjoy. The loud fast beats are something not associated with older peoples taste in music, although there will be the odd exception.

The music videos that we have found and studied involves mostly young people, which is a clear indicator that young adults are also their target audience. Analysing theorists, such as Roland Barthes and Laura Mulvey, and their ideas has also helped us to look at videos in a different light and now we are picking up much more on how different video makers have done something and why. I think this will help us come up with different and interesting ideas as we are now on both sides of the fence, trying to convey a message to the audience.

We have also reviewed different record labels that specialise in Drum and Bass music. Extensive research into these has revealed the different styles that they produce and it has given us a wider range of knowledge about different artists and styles that different record labels like to produce. When we start to plan, we will refer to different artists and labels to see how they produced videos and what kind of affect they wanted to portray and how they succeeded in doing it.