Textual Analysis of Digipak’s

The first product I am looking at is Michel Gondry’s digipak. He is a Director who has directed on Music videos for artists such as Foo Fighters and Kylie Minogue.

The front cover is very striking due to its strong colours, red, blue and black Lego. This is making reference to one of the famous Music Videos he directed for the White Stripes where everything was made from Lego. The colours attract people to it as it is so different and interesting for the buyer. The colour red is the most frequent colour on their, this could show Gondry’s passion for his job. Green is used to show feelings whereas dark colours show playfulness.

The back cover also has plenty of colours and imagery, showing off the directors work. The images show some of the stars he has worked for such as Mick Jagger and Keith Richards and this acts as a draw in for customers. The Digipak looks very professional and is layed out just like many other DVDs with Bar Codes, copyright information and other compulsory features, these are all things we must include in our print products.

The second product I am looking at is The Beatles Greatest Hits 1962-1965. This graphically is much different to Michel Gondry’s work. There is a lack of colour and the old brownish colour reinforces that this is an old band, which are no longer together. The photo looks like it is in black and white and the band are just staring at the camera and aren’t posing using any mise-en-scene or exciting colourful clothes.

On the inside you can make out that instead of a CD the disc is a vinyl which shows how old they are now, but it also shows how far the music industry has come. Apart from the picture of the band, the rest of the digipak has the usual conventions that you would expect to see. The bands name and logo are in the top corner and different logos and bar codes that belong to the publishers.

The third digipak I am analysing is ‘The sound of Dub step’ by the Ministry of sound. This digipak is covered in very dark colours which is portraying the underground scene closely associated with Dub step music. Black symbolises danger and darkness and all genres associated with the underground scenes are very similar in colour schemes. The darkness also helps to portray the darkness in the songs, which will be by various artists.

Just like on the other Digipaks there are many codes and logos belonging to independent companies who have helped to, produce this digipak. The look of the didpka is very good as it gives off the underground feel straight away. To make our attempt successful, we must strive to convey our message just as strongly.